Long-form content

iSoftStone is a global IT services company. It’s renowned in Asia but still growing its profile in the US. This content uses a knowledgeable and warm voice to help reposition the brand for an American business audience.

Slalom is a global consulting firm focused on strategy, technology, and business transformation. These articles put people at the center of all that business action and highlight the brand essence of “fiercely human.”

Carhartt & Slalom

This story celebrates how Carhartt stayed true to its heritage and values during a large-scale change management project. Also highlighted is the broader culture fit between Slalom and Carhartt.

Executive Leader Q&A

Interview with Slalom executive Pritha Sridharan. We talked about leading by example, the power of not fitting in, her perspective on DEI, and the startup energy in Orange County.

Carter’s & Anaplan

This case study takes a behind-the-scenes look at the most trusted children’s apparel brand in America and unpacks all the hard work that goes into inventory planning.

Cascade Designs & Salesforce

This story celebrates a family-owned company’s e-commerce vision and highlights the benefits of Salesforce technology.

Kevin Bacon, Footloose & Innovation (editor)

This blog post explores how a 1980s movie can help execs plan for the joys and pitfalls that come with embracing growth and innovation.
Only a gif or a movie clip could’ve made this piece more joyful! (Copyright restrictions … alas.)

Healthcare Providers & COVID

This appreciation story dates from early 2020, when there weren’t yet vaccines and PPE was scarce. Featured platforms include Microsoft Power BI, Salesforce, Tableau, and Snowflake.