campaigns

Slalom's brand essence is “fiercely human.” These two campaigns showcase the breadth of tone available in that voice, and the opportunity I had as a writer to flex between humorous and heartfelt.

SLALOM & Feeding America | FLAGSHIP STORY CAMPAIGN

This campaign highlighted the multiyear partnership between Slalom and Feeding America. The messaging celebrates Feeding America’s mission and the power of technology to improve lives. Slalom's storytelling focuses on benefits for their "customer's customer." From content pieces to ads and social share text, images and copy work together to tell that bigger story and tug at heartstrings ... all while selling Slalom's expertise.

My role: Writer, interviewer

Tone: Heartfelt, sincere, inspiring

Activation: Organic social

WE’RE SLALOM | talent acquisition CAMPAIGN

This was Slalom’s first-ever proactive recruitment campaign on social media. The team created the video using found footage of employees (and C-suite executives!) goofing around. The aim was to showcase the vibrancy and energy of the company culture and how it contrasts to "suited and booted" competitors like McKinsey.

My role: Concept development, co-writer

Tone: Casual, upbeat, playful

Activation: Organic social