BRAND VOICE development

GREEN INSPIRED | BRAND REFRESH

Green Inspired products are available exclusively at Target stores nationwide. I worked closely with the CMO and sales manager on a brand refresh, creating a new tagline, boilerplate, and B2C web page.

My role: Copy lead

Tone: Soft, inspiring

Activation: B2C retail

Brand Refresh

New and old copy weaves together on this B2C webpage, bringing emotional storytelling and just the right softness and sparkle for the brand.

Packaging Refresh

Clean and simple, with a touch of expressive copy in a tone that pairs well with any greeting card sentiment or design. The tagline and production details in the barcode bug are designed to work together and affirm the brand's eco credentials.

JILL LABIENIEC | BRAND VOICE development

This small business owner wanted more clarity and consistency in her online presence. I codified her brand voice and reworked her tagline and messaging to be quick, memorable, and compelling. We added plenty of CTAs throughout the site too

My role: Writer, content strategist

Tone: Feminine, approachable, dreamy

Activation: B2B

Homepage and Brand Tagline

Refreshed Bio

Blog/Case Study Page